Fashion Journalism and Freelance Writer, with significant experience of delivering high quality content and copywriting to the best professional standards and in depth awareness of current developments in the fashion sector. Highly organised, self motivated and with a keen attention to detail that ensures completion of all assigned projects and tasks on time and meticulously to specification. Excellent communication and interpersonal skills, combined with an ability to work well either as part of a collaborative team or autonomously when required: thriving in challenging and fast moving environments by prioritising tasks and targets with strong time management skills and work disciplines.
- SEO Writing
- Search Engine Optimization (SEO)
Farfetch, 2011 - 2019 (8 Years)
• Demonstrating strong technical and creative aptitudes in the production of high quality copy to accompany marketing and publications relating to luxury clothing, accessories and lifestyle products • Promoted to Kidswear Specialist, overseeing all kidswear content. • Making significant contributions to the Fartech TOV from conception through to final realisation, implementation and feedback • Managing a team of 6 freelance writers, various designers and product specialists to deliver exceptional boutique and designer content: successfully completing 60 product specifications a day, significantly boosting sales and radically improving copy quality • Liaising effectively with key internal and external stakeholders to secure consistently high quality production standards • Applying an in depth knowledge of various fashion techniques and procedures including types of cuts, fabrics and styles • Providing constructive feedback for other freelance writers, acting as their team leader and conducting meaningful training and coaching sessions
London College of Fashion, 2008 - 2011 (3 Years)